Our neighbors at Happy Dirt know that great flavor starts at the source. And the best source is healthy, organic produce, if you ask Randy Massey, owner of M&M Plant Farms and one of Happy Dirt’s farmer-owners. He says, “For the overall health of the plant and the soil, it’s better to use microbes. If you have a strong plant, you have less problems with disease.” In other words, the happiest fruits and veggies start with the happiest dirt.
Happy Dirt was founded with a goal to increase North Carolina-grown produce by supporting local organic farmers and providing people with local, sustainable produce year-round. Our Wegmans Organic Farm was opened with a similar mission to provide the best-tasting sustainable produce, using innovation and local partnerships to extend the eastern growing season. With shared values and Wegmans’ continued expansion south, a partnership between the two newfound neighbors was only natural. Randy and Happy Dirt have been providing our stores with incredibly flavorful organic produce since 2019.
“Together with Happy Dirt and their partner farmers, we’re building a more sustainable food system.”
-Charlie Gardner, Wegmans Produce Category Merchant