Wegmans Privacy Policy

Wegmans’ pledge to you

Since 1916, our business philosophy has been to be the very best at serving the wants and needs of our customers. Wegmans understands that you care how information about you is used and shared, and we appreciate your trust that we will use the information wisely and legitimately. You have our word that the information gathered through this site will only be used on behalf of giving you, our valued customer, our very best.

Why do we need personal information from you?

The information you provide helps us understand your preferences, so we can personalize and continually improve your shopping experience.

What information do we collect?

We collect the following information, which you provide to us:

  • Contact information, such as name, address, telephone number and email address
  • Your favorite stores, products and recipes
  • Household information
  • Payment information
  • Questions, communications and other content you submit
  • Wegmans.com login credentials
  • Purchases made with your Shoppers Club account or number
  • Job application information

In addition, when you visit our website, we will use “cookies” to receive and store information whenever you interact with us through your computer or mobile device. This information, which may include the pages you visit on our site, your web address, the type of browser, device or hardware you are using, search terms, advertising identifier, mobile network information, and IP-based geographic location, helps us recognize you and customize your website experience. You can set your browser to reject and/or remove cookies at any time.


We may use third-party tracking tools provided by third-party service providers to help us collect and analyze information about your use of our site. This information may include how often you visit our site, the pages you visit, and the other websites you use prior to visiting our site. We use this information to improve our site and your customer experience while on our site. Most third-party analytics tools collect only the IP address assigned to you on the date you visit our website, rather than your name or other identifying information. Although third-party analytics tools store a cookie on your machine to identify you as a unique user the next time you visit our site, the cookie typically cannot be used by anyone but that third party. Some of these third-party service providers may collect information from our website for retargeting and interest-based advertising. Some third-party service providers may also build a profile of users’ online browsing activities. For more information about these forms of targeted advertising and to understand your right to opt-out from these practices, please visit:  http://www.aboutads.info/choices/. All third-party tools are hosted by the third parties providing them to Wegmans. These tools include the following:

Google.  We may use Google Analytics to collect information regarding visitor behavior and demographics on our website, and to develop website content. This analytics data collected by Google is not tied to any personally identifiable data. For more information about Google Analytics, visit: http://www.google.com/policies/privacy/partners/. You can opt out of Google’s collection and processing of data generated by your use of our website by going to:  http://tools.google.com/dlpage/gaoptout.

Facebook. We may use certain tools offered by Facebook, Inc. (“Facebook”) that enable Facebook to collect or receive information about actions you take on our website through use of cookies or in order to provide measurement services, targeted ads and other services. For more information regarding the collection and use of such information by Facebook, see Facebook’s Data Policy at:  https://www.facebook.com/policy.php.

If you make use of a Wegmans mobile application, we may use certain third-party tools for analytics in relation to mobile application usage as well.

Due to a lack of standardization regarding Do Not Track signals, we are not able to receive or honor to “Do Not Track” signals received from browsers.  Instead, you can use the range of other tools listed above to control information collection and use.

Your Account

If you have a Wegmans Shoppers Club account, the information you provided on your application is merged with your wegmans.com profile (if you choose to register for our online services). Whether we interact with you online or at our stores, we feel it’s important to have one account for you, to facilitate customer service.

How do we use your information?

We may use the information we collect in a variety of ways, including:

  • Communicating with you about products, events and promotions
  • Personalizing messaging for your website and mobile application experience
  • Conducting research and analysis, including surveys and focus groups
  • Administering contests and sweepstakes
  • Processing purchases and payments
  • Sending notices of product recalls
  • Administering your account
  • Evaluating and improving our products and services
  • Preventing fraud, managing exposure to risk, and complying with our legal obligations
  • Analyzing your use of our site.
  • To bring you information about products like alcoholic beverages that Wegmans is not legally able to offer directly in certain jurisdictions.

Wegmans does not sell your personal information to anyone.

How is your information shared?

  • Employees
    Access to customer information is limited to employees who need it in order to serve customers or maintain our information systems. All employees are subject to our company Information Security Policies.
  • Vendors
    We may confidentially provide purchase information to vendors in aggregate (i.e., customer non-specific) or de-identified form in order to engage in planning, research and product development, or to bring you special offers on products and services.
  • Service Providers
    We may confidentially share information with companies that provide support services to us, such as direct mail, marketing, email, web hosting, and payment processing. These companies are not authorized to share or use the information we provide for any other purpose.
  • Third Parties
    Third parties that we contract with may use cookies and similar technologies to collect or receive information from our website and use that information to provide services on our behalf.
  • Other situations
    We may release customer information when we believe it is necessary to comply with the law, enforce our legal rights; or to protect our customers or us. We may also release your information if you request or authorize us to do so.

How secure is information about me?

  • Securing your personal information is a top priority. We have administrative, technical and physical safeguards in place to protect your information. Our website uses Secure Socket Layer (SSL) encryption so that your personal information cannot be read as it passes over the Internet.
  • Remember to keep your email address and password secure. Also, be sure to sign off when finished using a shared computer.

What information can I access about myself?

Wegmans.com gives you access to your record for updating information and for viewing it. All of the information you’ve shared with us is available to you only, through My Account. Please review your profile on a regular basis and up-date it so we can serve you better.

Your Choices

You have certain choices about how we communicate with you and what information we collect from you.  To update your preferences, ask us to remove your information from our mailing list or submit a request for access to your information, please contact us as specified in the “Contact Us” section below.

Privacy of Mobile Applications

Our mobile applications may allow you to create a shopping list, search or add products to a favorites list, check price or product availability, ‘clip’ digital coupons and engage in a variety of other activities and services.

Also, our mobile applications collect information about the location of your device. You must first provide permission through your device before our mobile applications obtain such location information from technologies like GPS, Wi-Fi, or cell tower proximity (or a combination of these technologies). We, and our service providers, may use and store this information, in combination with other location-based information such as IP address and billing, to provide enhanced location based services, such as store specific services, search results, and other content. You can stop all collection of information by our mobile applications easily by uninstalling the mobile applications. Also, you may opt-out from further allowing us to have access to your location data by adjusting the permissions in your mobile device.


Pharmacy customers can find our Notice of Privacy Practices here.

Children’s Privacy

Our website is not designed nor intended to collect personal information from children under the age of thirteen. If we become aware that we have received personal information on this web site from a visitor under the age of thirteen, we will delete the information from our records.

Links to Other Sites

Our website may provide links to other sites for your convenience and information. These websites are operated by companies not affiliated with us, and have their own privacy policies. We are not responsible for the content of those websites, your use of them, or their privacy practices.

Changes to this Policy

This Privacy Policy was last updated November 4, 2021. We may further update this policy at any time. We encourage you to review it from time to time for changes.

Contact Us

If you have any questions about our Privacy Policy, or if you would like to access your information we have about you or change your preferences, please use the form provided on our “Contact Us” webpage or write to us at:

Wegmans Food Markets
1500 Brooks Avenue
P.O. Box 30844
Rochester, NY 14603-0844
Attention:  Chief Privacy Officer