Since 1916, our business philosophy has been to be the very best at serving the wants and needs of our customers. Wegmans understands that you care how information about you is used and shared, and we appreciate your trust that we will use the information wisely and legitimately. You have our word that the personal data that we collect will only be used on behalf of giving you, our valued customer, our very best.
As detailed below, we collect personal data from you to serve you best. Whether, for example, it is in the form of your name and email address when you place an order with Meals 2GO, or your contact information when you sign up for the Wegmans Shoppers Club, we collect personal data so we can contact, identify, and serve you better. The data you provide helps us understand your preferences, so we can personalize and continually improve your shopping experience.
We collect the following personal data:
We collect information about you in a number of ways, including:
In addition, when you visit our website or use our mobile apps, we use digital tracking tools (such as “cookies,” web beacons or pixels) to receive and store information whenever you interact with us through your computer or mobile device. This information, which may include the pages you visit on our site, your web address, the type of browser, device or hardware you are using, search terms, advertising identifier, mobile network information, and IP-based geographic location, helps us recognize you and customize your website experience. Digital tracking tools can also tell us what websites you have visited before visiting our website, which can help us better serve you. You can set your browser to reject and/or remove digital tracking tools at any time.
Some of our stores (including exterior facilities) utilize video surveillance and other fraud monitoring tools (collectively, “Security Equipment”) to create a safer environment for our staff and customers, and to deter, prevent, investigate and/or prosecute any illegal activity that may occur on our premises. Our video systems record digital images but do not record audio. Information from the Security Equipment (“Security Information”) is accessible only to a limited number of Wegmans employees, or to third-party service providers or law enforcement, engaged to assist with security-related tasks. The third-party service providers may have access to Security Information only where strictly required to perform their tasks, and are not allowed to use the Security Information for any other purposes; and we may provide Security Information to law enforcement for investigations, to prevent fraud or for safety and security purposes.
We may use third-party digital tracking tools provided by third-party service providers to help us collect and analyze information about your use of our website. This information may include how often you visit our website, the pages you visit, and the other websites you use prior to visiting our website. We use this information to improve our website and your customer experience while on our site. Most third-party analytics tools collect only the IP address assigned to you on the date you visit our website, rather than your name or other identifying information. Although third-party analytics tools store a digital tracking tool on your computer or device to identify you as a unique user the next time you visit our website, the digital tracking tool typically cannot be used by anyone but that third party. Some of these third-party service providers may collect information from our website for retargeting and more personalized interest-based advertising. Some third-party service providers may also build a profile of users’ online browsing activities. For more information about these forms of targeted advertising and to understand your right to opt out from these practices, please visit: https://youradchoices.com/choices-faq. Additional information on how to opt out of targeted advertising practices of NAI or DAA affiliated advertisers is available here: NAI Opt Out or DAA Opt Out. To further prevent targeted advertising based on browser behavior, you can disable digital tracking tools on your browser.
All third-party digital tracking tools that we use are hosted by the third parties providing them to Wegmans. These tools include the following:
Google. We may use Google Analytics to collect information regarding visitor behavior and demographics on our website, and to develop website content. For more information about Google Analytics, visit: http://www.google.com/policies/privacy/partners/. You can opt out of Google’s collection and processing of data generated by your use of our website by going to: http://tools.google.com/dlpage/gaoptout.
If you make use of a Wegmans mobile application, we may use certain third-party tools for analytics in relation to mobile application usage as well.
Due to a lack of standardization regarding “Do Not Track” signals, we are not able to receive or honor “Do Not Track” signals received from browsers. Instead, you can use the range of other tools listed above to control information collection and use.
If you have a Wegmans Shoppers Club account, the information you provided on your application is merged with your wegmans.com profile (if you choose to register for our online services). Whether we interact with you online or at our stores, we feel it’s important to have one account for you, to facilitate customer service.
The security of your account is very important to us. If you register for online services that we provide, we encourage you to use a strong password and not reuse a password that you use or have used elsewhere. Advice on how to create a strong password, including through use of a password manager program, is available here. Also, you can add multi-factor authentication protection to your account. Details are available here.
If you have any questions concerning the security of your account, or think that your account has been used by someone else without your permission, please contact us immediately at 1-800-WEGMANS (934-6267). We are always ready to help address any security concerns you have with your account.
We may use the information we collect in a variety of ways, including:
Wegmans does not sell your personal data to anyone.
Where Wegmans de-identifies personal data in order to protect it, we will not re-identify such data and, if such de-identified data is shared with a third party as described below, we will take steps to ensure that no re-identification occurs. It is also important for us to keep certain information relating to your account, such as historical purchases, even if you request that we delete your personal data (see “Data Rights” section). If you do request deletion of your personal data, we will remove it from our databases and systems by deleting your data or de-identifying it, although we will retain any information we are required to keep by law.
Wegmans may work with third parties to show you tailored ads. We may also work with third-party platforms, like Google or Facebook, to show Wegmans ads on these platforms. We may also share de-identified data with third parties for targeting advertisements. If you provide us with your mobile telephone number, for example when you place an order through Meals 2GO, we may use that number to contact you, and may send you informational text messages about your order. For more information on our use of your telephone number, click here.
Lastly, if you place an order through our website or applications as a “guest,” we will retain the order information you provide, in case you have any questions about the order later.
Wegmans.com gives you access to your profile so you can keep it updated and view it. All of the personal data you’ve shared with us in your profile is available to you through My Account. Please review your profile on a regular basis and update it so we can serve you better. Otherwise, you may have additional rights to access your personal data as detailed under “Data Rights” below.
Wegmans.com may use automated chat features, or “chatbots.” Information collected by a chatbot is used only for the intended purpose stated at the time of collection, such as to answer a specific user question. We will only collect the information a user submits as part of a chatbot conversation, along with session information described generally in the “What personal data do we collect?” section above. We recommend users not submit personal or other sensitive information through the chatbot features; if you have a specific question requiring a detailed response, we recommend contacting us through one of the means noted below.
You have certain choices about how we communicate with you and what information we collect from you. To update your choices, ask us to remove your information from our mailing list or submit a request for access to your information, please contact us as specified in the “Contact Us” section below.
To opt out of receiving marketing and advertising promotions via email from us, please follow the “Unsubscribe” link in the email you receive from us. To opt out of direct mail marketing, please call the Wegmans Customer Care Center at 1-800-WEGMANS (934-6267).
Depending on where you live, such as Virginia or Connecticut, you may have certain rights to your data, such as the right to confirm that we are processing your data, the right of access or the right to correct your data. You may also have the right to delete some or all of the personal data Wegmans has collected about you. Valid requests to delete may be fulfilled by deleting or de-identifying this information, although Wegmans will retain any information we are required to keep by law. Deleting your information also includes deleting your Shoppers Club account, which will discontinue certain experiences like accessing associated discounts, digital coupons, and purchase receipt history.
You may also have the right to opt out of certain processes, such as targeted advertising.
To exercise these rights, please visit our Data Rights Portal. If you wish to correct your personal data, you can also contact our Customer Care Center at 1-800-WEGMANS (934-6267) or online at Contact Us. Please note that if you make a request, we will need to authenticate your identity (either that you are the person that is the subject of the request or the legal guardian of that person) to carry out the requests. If we can’t authenticate your identity, we will let you know. In order to maximize the potential that we can fulfill your request, please use the information that you provided in your Shoppers Club account or wegmans.com account, such as the contact email or mobile phone number you use with that account. In certain circumstances, we can reject your request. If you disagree with our decision, you may have the right to appeal our rejection of your request by using our data rights portal.
Our mobile applications may allow you to order meals or products and have them delivered, create a shopping list, search or add products to a favorites list, check price or product availability, “clip” digital coupons, and engage in a variety of other activities and services.
Also, our mobile applications collect information about the location of your device. You must first provide permission through your device before our mobile applications can obtain such location information from technologies like GPS, Wi-Fi, or cell tower proximity (or a combination of these technologies). We, and our service providers, may use and store this information, in combination with other location-based information such as IP address and billing address, to provide enhanced location-based services, such as store-specific services, search results, and other content. You can stop all collection of information by our mobile applications easily by uninstalling the mobile applications. Also, you may opt out from further allowing us to have access to your location data by adjusting the permissions in your mobile device.
Our website and applications are not designed nor intended to collect personal data from children under the age of thirteen. If we become aware that we have received personal data through our website or applications from a visitor under the age of thirteen, we will delete the information from our records.
Our website may provide links to other sites for your convenience and information. These other websites are operated by companies not affiliated with us, and have their own privacy policies. We are not responsible for the content of those websites, your use of them, or their privacy practices.
Wegmans Food Markets
1500 Brooks Avenue
P.O. Box 30844
Rochester, NY 14603-0844
Attention: Chief Privacy Officer