Use by date stamped on package. To preserve freshness, store in refrigerator or freezer in an air tight container or resealable bag. Once opened, for optimum freshness use within 10 days. HOW TO BREW: Always use fresh, filtered cold water. American Coffee: Measure 1 Tablespoon ground coffee to 6 fl oz (180 ml) of water. Espresso: Measure about 1 Tablespoon (7 grams) finely ground coffee to 1 fl oz (30 ml) of water. Iced Coffee: Measure 2 Tablespoons coffee to 6 fl oz (180 ml) of water. After brewing, just pour over ice. Adjust recipes to taste. HOW TO STORE: Once opened, store coffee in airtight container at room temperature and out of direct sunlight. GRINDING CHART: DO NOT REGRIND. Grind just enough for each fresh batch. Note: If using pre-ground coffee, just measure desired amount for your taste. Turkish: Extra Fine. Espresso: Fine. K-Cup: Med-Fine. Auto Drip: Medium. Percolator: Coarse. French Press: Extra Course.