New Wegmans survey finds hosts want to save on Thanksgiving without sacrificing quality.
- Wegmans’ Thanksgiving meal serves eight and includes all the essentials for a traditional Thanksgiving meal for less than $5 a person.
- Among customers planning to host, 87 percent say they are concerned about the cost of food and ingredients. At the same time, 72 percent say high quality is more important than finding the lowest price, highlighting that customers are focused on getting the best quality and value for their money.
- Many of the Thanksgiving essentials are included in the company’s Hot Zone pricing program, which makes it easy for customers to find the best values throughout the store.
- Frozen turkey promotional prices are available November 8-22. Remaining Thanksgiving promotions are in effect November 8-28.
ROCHESTER, N.Y., October 19, 2026 – As families prepare to gather around the Thanksgiving table, many hosts are looking for ways to make their holiday budgets go further without sacrificing quality.
According to a recent survey of Wegmans Insiders, the cost of Thanksgiving remains a concern for many shoppers this year. Among customers planning to host, 87 percent say they are concerned about the cost of food and ingredients. At the same time, 72 percent say high quality is more important than finding the lowest price, highlighting that customers are focused on getting the best quality and value for their money.
To help customers serve a complete holiday meal without overspending, Wegmans’ Thanksgiving meal includes all the essentials for a traditional Thanksgiving dinner for eight people for less than $5 per person*, matching the cost of last year's meal:
- Shady Brook Farms Frozen Turkey, 13 lbs.**
- McCormick Brown Gravy Mix, 2 count
- Stove Top Stuffing Mix Twin Pack, 12 oz.
- Wegmans Yellow Onions, 2 lb. bag
- Jiffy Corn Muffin Mix, 2 count
- Wegmans Chicken Stock, 1 count
- Wegmans Dinner Rolls, 1 count
- Wegmans Canned Corn, 2 count
- Wegmans Jellied Cranberry Sauce, 1 count
- Wegmans Cut Green Beans, 2 count
- Wegmans French Fried Onions, 1 count
- Wegmans Cream of Mushroom Soup, 2 count
- Wegmans Russet Potatoes, 5 lb. bag
- Yams, 3 lbs.
- Wegmans Macaroni & Cheese, 2 count
- Sara Lee Frozen Pumpkin Pie, 1 count
Thanksgiving promotions are available Nov. 8 through Nov. 28, while frozen turkey promotions are available Nov. 8 through Nov. 22.
“Thanksgiving is about gathering with family and friends around a meal that feels special and familiar,” said Tom Way, Wegmans senior vice president of merchandising. “Our customers want to make their holiday budgets go further without compromising on quality. By bringing together high-quality products at affordable Hot Zone prices, we’re making it easier to serve the Thanksgiving experience families look forward to for less than $5 per person.”
Many of the Thanksgiving essentials included in the meal are part of Wegmans' Hot Zone pricing program, making it easier for customers to find great values throughout the store.
Beyond the featured meal, customers can choose from a wide variety of affordable products and meal solutions that make it easy to serve a Thanksgiving meal without compromising quality or value.
Survey Method
Wegmans conducted an online survey among members of its customer feedback community, The Wegmans Insiders, from October 6-8, 2026. Findings are based on 5,695 responses.
*The per-serving price is not applicable at Astor Place or Brooklyn, N.Y., or Chestnut Hill, Mass. The exact per-serving cost varies by market and is based on in-store holiday promotional prices and Shoppers Club savings available Nov. 8-28, 2026. **Frozen turkey prices are available Nov. 8-22, 2026. Pricing is valid for in-store purchases while supplies last.