ROCHESTER, N.Y. — Wegmans Food Markets has launched Wegmans for Athletics, a comprehensive food, nutrition, and hydration program designed to support collegiate athletic programs, youth sports, and professional organizations on and off the field.
Rooted in Wegmans’ mission to help people live healthier, better lives through exceptional food, Wegmans for Athletics positions the company as a trusted partner in athlete performance, wellness, and community impact—delivering a holistic fueling ecosystem that goes beyond traditional catering.
Designed to integrate seamlessly into the daily experience of athletes and athletic departments, the program combines high-quality food, nutrition expertise, and personalized service—helping partners elevate performance support while reinforcing Wegmans’ leadership in fresh food, sports nutrition, and purposeful community engagement.
Program highlights include:
- Meals for Athletes: Performance-minded pre- and post-game meals, team travel meals, and celebration support through Wegmans Meals2GO, tailored to each program’s needs.
- Refueling Stations & Athletic Pantries: On-demand access to high-quality Wegmans Brand snacks, hydration, and supplements, many of which are categorized as Foods You Feel Good About as items that are free of artificial dyes, sweeteners, and unnecessary preservatives. The program is maintained through large-order fulfillment and replenishment throughout the season.
- Expert Nutritional Support: Access to Wegmans’ nutrition expertise through educational activities such as cooking classes and store tours, which provide student athletes with practical tools for everyday fueling decisions.
- VIP Hospitality Catering: Premium catering for suites, hospitality lounges, courtside areas, and athletic department events, customized to each institution’s brand and audience.
- Community Engagement & Impact: Nutrition education initiatives, youth engagement, and support for local organizations that reinforce shared values with partner institutions.
Flexible support model built for each institution
Wegmans for Athletics is intentionally flexible and collaborative, tailored to an institution’s size, competitive level, and priorities. Dedicated account management, event planning / menu support, and close coordination with local store teams help ensure consistent execution and localized impact.
Benefits for athletic departments
For athletic partners, the program helps enhance holistic student-athlete care, performance support, and departmental efficiency in a way only Wegmans can by providing catering, fresh foods, and nutritional education that you can’t get anywhere else.
Learn more about Fueling Success with Wegmans for Athletics here.