Wegmans Brand Announces Limited-time Josh Allen Cereal to Benefit Oishei Children’s Hospital

ROCHESTER, NY - Once again, Wegmans and the Buffalo Bills are teaming up to support children in Buffalo and surrounding communities. You can help too, just by starting your day with a bowl of cereal.  

Not just any cereal of course, Wegmans Brand Josh Allen MVP Puffs cereal is in stores for a limited time, with a portion of sales benefiting the Oishei Children’s Hospital in Buffalo, New York. The cereal will be sold in Wegmans stores in Buffalo, Rochester, Syracuse, New York’s Southern Tier, and Erie, Pennsylvania while supplies last, with $1 from every box sold going to Oishei.

Wegmans Food Markets, Inc. is a regional supermarket chain with 114 stores located along the east coast. The family company, recognized as an industry leader and innovator, celebrated its 100th anniversary in 2016. Wegmans has been named one of the ‘100 Best Companies to Work For®’ by Fortune® for 28 consecutive years, ranking #6 in 2025.