Wegmans Brand Announces Limited-time Josh Allen Cereal to Benefit Golisano Children’s Hospital of Buffalo

ROCHESTER, NY - Wegmans and the Buffalo Bills are teaming up to support children in Buffalo and surrounding communities. You can help too, just by starting your day with a bowl of cereal.

Not just any cereal of course, Wegmans Brand Josh Allen Crunch Time cereal is in stores for a limited time, with a portion of sales benefiting the Golisano Children’s Hospital of Buffalo, New York. The cereal will be sold in Wegmans stores in Buffalo, Rochester, Syracuse, New York’s Southern Tier, and Erie, Pennsylvania while supplies last. As in year's past, $1 from every box sold is going to the children's hospital.

Wegmans Food Markets, Inc. is a regional supermarket chain with 114 stores located along the east coast. The family company, recognized as an industry leader and innovator, celebrated its 100th anniversary in 2016. Wegmans has been named one of the ‘100 Best Companies to Work For®’ by Fortune® for 29 consecutive years, ranking #5 in 2026.