ROCHESTER, NY – Mark your calendars! As the official sponsor of the Buffalo Bills Rivalries game on October 5, Wegmans is bringing exclusive, limited-edition items to select New York State stores to celebrate the white-out game.
First on the roster is the co-branded Buffalo Bills and Wegmans Brand exclusive Bring the Storm ice cream. This blue ice cream is cake-flavored with vanilla cake pieces and white sprinkles. Bring the Storm will be available while supplies last.
Next up - the limited-edition Buffalo Bills Rivalries long sleeve, white t-shirts, designed exclusively for Wegmans. Bills Mafia is encouraged to wear these to the Rivalries game on October 5 and white-out Highmark stadium. Be sure to get yours before they’re gone! Supplies are very limited!
Dates to remember:
- Friday, September 26-Sunday, September 28: Limited-edition “Bring the Storm” Buffalo Bills ice cream hits store shelves.
- Saturday, September 27: Limited supply of white Rivalries shirts on sale in Buffalo.
- Monday, September 29: Limited supply of white Rivalries shirts on sale in Rochester, Syracuse, the Southern Tier, New York, and Erie, Pennsylvania.
Friday and Saturday, October 4-5: Visit your local Wegmans to try the “Bring the Storm” ice cream for yourself.
The ice cream and shirts will be sold in Wegmans stores in Buffalo, Rochester, Syracuse, New York’s Southern Tier, and Erie, Pennsylvania.
Rounding out the team: The Buffalo Bills are hosting a Sweepstakes for a Rivalries Prize Pack that includes exclusive Bills Rivalries products and a Wegmans gift card. One winner will be picked each month for three months or while supplies last. Be sure to scan the QR code in stores or visit BuffaloBills.com for more information.