hit the trail passport

Hit the Trail Passport

At Wegmans, we’re proud to be involved in the communities we serve, working with local organizations to help our neighbors—and our own employees—live healthier, better lives.

We’re committed to improving the lives of our customers and employees in every way we can, especially in the areas of health and wellness. Our search for fun ways to get folks off the sofa was the inspiration behind our popular “Hit the Trail Passport” program.

In 2005, Wegmans met with Penfield, NY officials to discuss how we could jointly encourage local residents to get moving as a way to enjoy healthier, better lives. They offered a fun “out of the box” idea—teaming up to encourage exploration of local nature trails. The result: a pocket-sized trail “passport” with easy-to-read maps, fitness tips, and motivation in the form of prizes for trails hiked and recorded in booklets.

Today, over 60 Wegmans stores partner with town and city recreation programs, park conservancy groups, fitness programs, and more—and hundreds of families are discovering the fun of hiking, skiing, canoeing, biking, and exploring their town’s picturesque trails.

Paula, one of our Massachusetts customers, told us: “My husband and I have already etched three trail markers in our passports, The Jubilee Trail, Watson Park, and Cedar Hill. Many thanks to the Northborough Trails Committee and Wegmans for making our hikes around town even more fun!”

hit the trail passport

Want to get involved?

  1. Pick up your “Hit the Trail Passport” booklet. View listing below for participating municipalities and where you can get a booklet.
  2. Let us know if your community has hiking trails. We may be able to work together to create a “Hit the Trail Passport” for your town.

New York


Massachusetts, Pennsylvania & Virginia