Responsible Sourcing

Whether it’s wild-caught or farm-raised, our salmon comes from partners who meet our high standards for quality and responsibility.


Third-Party Certification & Quality Standards

We make sure the salmon we select meets strict criteria for responsibility, traceability, third-party certifications, and more.

We’ve always maintained high standards for quality and we’re forever pushing to make them even higher, which is why we make sure the salmon we select meets strict criteria, including:

  • Stringent regulatory and environmental compliance
  • Third-party certifications
  • Responsible farming or fishing practices
  • Traceability from egg to store (farmed) or fishery to store (wild)
  • Animal welfare and the health of the fish (farm-raised)
  • No chemical additives, ever

In addition to third-party certifications, we also send our seafood experts to the source because we understand you want to know where your food comes from.

Sourcing Salmon

We partner with carefully selected aquaculture farmers so that we can offer fresh, farm-raised salmon year-round.

Did you know that all salmon—farm-raised or wild—begin their life in fresh water? Only after they go through distinct physiological stages that prepare them for their permanent habitat do they transition into salt water. There, wild salmon continue to grow and, after reaching maturity, eventually embark on a long journey back to the river where they were born to spawn. Farm-raised salmon will also continue to grow in salt water ocean pens until they’re ready for harvest.

Some species like Sockeye and King (Chinook) Salmon are mostly sold as wild-caught and only seasonally available (as fresh, never frozen). Atlantic Salmon, however, is almost exclusively farmed and available fresh year-round.

Thanks to modern advancements within aquaculture, farm-raised salmon is generally considered one of the most eco-efficient forms of animal protein production that exists today. Compared to most land-based meat production, salmon production has a relatively low carbon footprint, and because salmon are cold-blooded and live in water, they’re much more efficient at converting feed resources into protein than other livestock alternatives.

Despite the advancements in aquaculture, farming can still be done poorly,  which is why our Seafood Merchants visit the aquafarms we work with and only partner with farmers that share our high quality standards and commitment to responsible sourcing.

Our Suppliers

Our farming partners are highly trained, employ advanced technology, and maintain the highest standards for humane salmon harvesting.

Cermaq Norway

Net Pen Aquaculture

Our farm-raised Atlantic Salmon come from our partner Cermaq in the cold, pristine waters of Bodø, Norway. Awarded multiple times as the most transparent salmon farming company in the world, Cermaq raises our salmon in land-based fresh water hatcheries for 14 months before releasing them into outdoor salt water pens for another year.

Located just north of the Arctic Circle, Cermaq’s salt water farms are carefully selected to give our fish the best environment to grow. Each pen is 130 feet wide and 130 feet deep, allowing the fish plenty of space to school naturally and swim freely. At their largest, right before harvest, the salmon take up less than 2.5% of the space inside their pen. For comparison, ocean salinity is about 3% – meaning there’s more salt in the water than fish! Each net pen also has a sturdy underwater net to keep the salmon safe from seals and sea lions and a bird net on top to protect from predators like eagles.

Cermaq’s highly trained and skilled farmers take responsibility for all aspects of life on the site, including feeding, monitoring animal health, and testing and reporting on water quality. They live on site with the fish so they’re available 24/7 for care. Underwater cameras in each pen give the farmers real-time information about the salmon so they can adjust the feed each day to suit the appetites of the fish.

Antibiotics are used judiciously and can only be prescribed by a licensed veterinarian when absolutely necessary to improve the health of the fish. All Cermaq salmon are regularly tested and can only be harvested when there’s no trace of antibiotics left in their system.

Cermaq maintains the highest standards of animal welfare and humane harvesting. The fish are harvested at night to minimize their stress, and they’re on their way to us in less than 24 hours to maximize quality and freshness.

Villa Norway

EU Organic Net Pen Aquaculture

Our organic farm-raised Atlantic Salmon come from our partners Villa Seafood in Norway. Like our conventionally raised salmon, Villa also raises salmon in ocean pens but to EU organic farming standards which include the following key differences:

  • Stricter maximum pen stocking densities (giving even more space for the salmon to swim freely)
  • Fed an EU organic certified diet with the inclusion of Phaffia yeast as a substitute for Astaxanthin (a nutritional supplement that helps farm-raised salmon obtain their pink color)