Misc: No bleaching chemicals! Since 1970. ADA Accepted: American Dental Association. Clinically proven. Whitening. Cavity protection. No artificial dyes or sweeteners. What makes a product natural and good? At Tom's, it includes how we make it. No animal testing or animal ingredients. IPS: We share every ingredient, its purpose, and its source at www.tomsofmaine.com. Sustainable practices are a priority in every aspect of our business. No artificial colors, flavors, fragrance, or preservatives. We strive to maximize recycled content and recyclability of our packaging. 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. We believe what's inside matters. Our Stewardship Model guides every decision we make, ensuring that our ingredients, processing, and packaging meet our rigorous standards for being natural, sustainable, and responsible. To learn more about our stewardship model and what natural means at Tom's of Maine, visit www.tomsofmaine.com. Questions? 1-800-for-toms (1-800-367-8667). The ADA Council on Scientific Affairs' Acceptance of Tom's of Maine Simply White Fluoride Toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay and to whiten teeth by removing surface stains, when used as directed. Terracycle. Goodness = less in landfills. Recycle Tom's of Maine and other packaging through the Terracycle collection program and earn rewards for your favorite nonprofit or school! Visit www.tomsofmaine.com/terracycle to learn how. BPA-Free tube. 100% recycled paperboard. Printed with soy ink.
Active Ingredients: Sodium Fluoride (0.24%)(0.15% w/v Fluoride Ion). Purpose: Anticavity. Inactive Ingredients: Hydrated Silica, Water, Sorbitol, Glycerin, Xylitol, Sodium Lauryl Sulfate, Natural Flavor (Peppermint Oil and Other Natural Flavor), Xanthan Gum, Titanium Dioxide, Carrageenan, Sodium Hydroxide.
Warnings: Other warnings: Keep out of reach of children under 6 years of age. If more than used for brushing is accidentally swallowed, get medical help or dial (412)390-3381 right away (poison control center).