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Luzianne Coffee & Chicory. Luzianne is a natural high yield coffee. We don't puff or concentrate Luzianne to extend its flavor. Instead, we give Luzianne extra flavor by enriching it with chicory. Like coffee, chicory is a totally natural product that is used in many European coffee blends to add extra flavor to coffee. Chicory also removes the bitterness that is often a problem with ordinary coffee. As a result, you can get twice as many cups from Luzianne, naturally. Makes twice as many cups. For all coffee makers. Unconditionally guaranteed.
Simply use 1/2 your usual coffee measure. For example, if you normally use 6 scoops of ordinary coffee per pot, use 3 scoops of Luzianne. Or, start with slightly more than a level teaspoon for each 6 oz cup of cold water. Adjust to taste. Special note to current Luzianne users: Many Luzianne drinkers prefer an extra hearty, robust cup of coffee and use more coffee per pot than indicated above. Please continue using Luzianne as you always have.
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