What’s New at Wegmans This Fall

ROCHESTER, NY, September 08, 2017 -

As the seasons begin to change, Wegmans is ready to share new innovations and fresh ideas to help you enjoy delicious, easy meals and more family time. Here are few special items from around the store worth checking out this fall:

Veggie Purees
Available in carrot, cauliflower and zucchini basil, veggie purees are delicious new way to love your veggies! The purees are a velvety blend of fresh veggies and herbs meant to be enjoyed as a side dish, a sauce or a recipe builder for soups, pastas and more. Menu Magazine includes 12 pages of great ideas for EZ meals featuring veggie purees such as Cauli-fredo Pasta and Ready-to-Cook scallops. They are also included in new Power Meals and Chef’s Case Meals debuting this month. Look for 8 oz. ($3.49) and 20 oz. ($6.99) packages of purees in the prepared foods and produce sections. Customers can sample the products at in-store Veggie Puree Parties on September 15 & 16.

Fruit Delight Yogurt
Available in strawberry, apple, mango, peach and raspberry, Fruit Delight is a serving of 2% Plain Organic Greek yogurt packaged with real organic fruit pieces ready to mix in – there’s nothing else like it in the dairy case. With 3x the fruit and 25 percent less sugar than Wegmans 0% Greek Yogurt, this is a great option for anyone seeking a quick and healthy way to enjoy real fruit with their yogurt. Fruit Delight ($1.99) is available in 5.3 oz. cups in the Dairy department.

Wegmans Advance Premium Laundry Detergent
Wegmans Advance has been reformulated to meet the U.S. Environmental Protection Agency’s (EPA) Safer Choice certification, which means it’s safer for children, pets, and the environment. And with even more powerful stain-lifting enzymes than before, Wegmans Advance works on the toughest stains, leaving laundry fresh and clean. Recognized by the EPA as an outstanding Safer Choice Retailer, Wegmans is committed to offering national and store brand cleaning products that meet the stringent Safer Choice standards for human health and the environment. As part of that commitment, Wegmans is reformulating its full line of Wegmans Brand laundry, dish and household cleaning products to formulas that meet the agency’s strict safety criteria when science and cost allow.  

Wegmans Advance is available in three varieties - ocean breeze, lavender, and free of dyes and perfumes – and is sold in a 50 oz. bottle ($5.99 with Shoppers Club) and a three-bottle Family Pack ($16.99). To learn more about the Safer Choice certification and the reformulated Wegmans Advance Laundry Detergent, including a full list of ingredients, visit Wegmans.com.

Wegmans Pole & Line Caught Albacore and Yellowfin Canned Tuna
Wegmans Pole & Line Caught Tuna offers a new, more sustainable choice. The pole and line catch method means fish are caught one at a time, with no chance for bycatch (catching unintended species). With just a touch of sea salt and nothing else, each tuna steak is hand-fileted and packed by our family-owned supplier partner. Wegmans Pole & Line Caught Tuna is offered in individual 6 oz. cans ($2.99 albacore/$2.49 yellowfin). A Family Pack of albacore will arrive in stores later this year.

Wegmans Organic Honeycrisp Apple Breakfast Bread
Made with real organic honeycrisp apples, this bread contains six grams of protein and ½ serving of whole grains per slice. It’s baked with care in our Wegmans Bakeshop in Rochester, NY, and has a sweet flavor. Try this bread in grilled cheese made with brie, sandwiches with turkey or avocado, or simply toasted with honey. Available in full ($6) and half ($3.50) loaves.

Boo Kits
Bring your neighborhood together with this spooky surprise. Boo Kits including two treat buckets, shredded filler, two “we’ve been booed” tags and two instruction sheets will help you start a fun tradition this Halloween season. Fill the bucket with a special treat, leave it on a neighbor’s doorstep with a tag and instructions, ring the bell and then run! If your neighbors leave a treat for you, display a ghost tag on your door so everyone will know you’ve already been “boo-ed.”

Boo Kits are available for $7.99 in the Home & Entertaining section. 

Wegmans Food Markets, Inc. is a 93-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, and Massachusetts. The family-owned company, recognized as an industry leader and innovator, celebrated its 100th anniversary in 2016. Wegmans has been named one of the ‘100 Best Companies to Work For’ by FORTUNE magazine for 20 consecutive years, ranking #2 in 2017.

Press Contact:
Katie Roche
Media Relations Coordinator
585-279-4317
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