Check Out the New 'Burger Bar' at the Woodmore Wegmans: Fast, Fresh, Flavorful!

Rochester, NY, April 20, 2015 -

Wegmans is bringing its popular Burger Bar restaurant to the Woodmore location. Here’s what you can look forward to when the Burger Bar opens on May 8, 2015.

What’s worth noticing?

·        A tempting menu, with a focus on burgers, along with sandwich and salad options

·        Every burger or sandwich comes with a salad, soup, or side dish included

·        A kids’ menu that comes with a side order, a drink, and a kiddie cone

·        An option for a roll made without gluten containing ingredients

·        A tab that’s easy on the wallet

The Burger Bar strives for the three Fs – Fast, Fresh, and Flavorful. A team of Wegmans chefs worked on the menu to meet the criteria. “Our first Burger Bar location in Rochester, NY, became so popular with our customers that we’ve started rolling it out to other locations. The menu has proven favorites like the traditional American Classic Burger and the more adventuresome Lamb Gyro Burger. We have two vegetarian burgers as well,” says Wegmans Woodmore Executive Chef James Ballard.

How the burger menu came about

A menu focused on great burgers and sandwiches began taking shape some months ago: “We looked at our other Burger Bar locations and determined the crowd favorites,” says Chris Brandt, culinary director of restaurants, who worked on the Burger Bar menu. Other customer favorites include the Maple Onion Bacon Burger and the Santa Monica Turkey Burger.

Sandwich combinations feature full, dinner-size portions, like the Chicken Avocado BLT with herb goddess dressing (6 ounces of chicken); or the Pub Steak Sandwich with mushrooms, caramelized onions and Adams Reserve Cheddar (6 ounces of sirloin).

Every order for a burger or sandwich includes a side order of Tuscan fries, salad or soup. For an additional $1, the side can be sweet potato fries or onion rings.

Salad lovers have options too, with entree-sized Baby Kale and Arugula Salad ($7), Grilled Cobb Salad ($7), or Caesar Salad ($6). Add chicken for $5, salmon for $6, or scallops for $7. 

Kids age 12 and under can select from the regular menu or the Kids’ Meals menu, where the $5 entrees for Kid-Size Burgers, Chicken Fingers, or Mac & Cheese include a side order, small drink, and a kiddie cone.

The menu also includes ice cream and specialty milkshakes for those who crave a little something sweet.

“The Burger Bar really offers a great value to our customers. You can expect meals made from high quality ingredient and generous portions,” says Ballard.  “Most entrees are about $10, and a complete child’s meal is just $5. We have an inviting dining area, but if you prefer, you can call ahead and place a take-out order.”

Wegmans Food Markets, Inc. is an 85-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, and Massachusetts. The family-owned company, founded in 1916, is recognized as an industry leader and innovator. Wegmans has been named one of the ‘100 Best Companies to Work For’ by FORTUNE magazine for eighteen consecutive years, ranking #7 in 2015. The company also ranked #1 for Corporate Reputation, among the 100 ‘most-visible companies’ nationwide in the 2014 Harris Poll Reputation Quotient ® study.

Press Contact:
Jo Natale
Vice President of Media Relations
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