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"The Chef and the Doctor" Dinner - A Plant-Based Meal Celebration at Next Door by Wegmans

Rochester, NY, March 30, 2015 -

According to the Center for Food Integrity, 5-6% of Americans identify themselves as vegetarians. That may seem like a small percentage, but it’s still a substantial number – approximately 17 million people. The trend seems to be gaining popularity, with varied voices, from entertainers to the president of the American College of Cardiology to the US Dietary Guidelines Committee, suggesting the addition of more plants to the American diet.

To celebrate this plant-based diet, Tribeca restaurateur and long-standing culinary partner to Wegmans, David Bouley, will partner with noted, local physician, Dr. Thomas Campbell, author of The Campbell Plan and co-author of The China Study. In the Test Kitchen at Next Door, Dr. Campbell will address the challenges and rewards of transitioning to a whole-food, plant-based lifestyle, and Chef Bouley and the staff at Next Door will create a four-course meal to inspire.

“Since co-authoring The China Study 10 years ago, one of the great trends in our culture has been recognizing that plant-based diets play a key role in the promotion and maintenance of health and even the treatment of disease,” says Doctor Campbell. “It is especially thrilling when a world-class chef can show us how magnificent this food can be, turning the prescription for a vibrant life into an evening of fantastic enjoyment.”

What: The Chef and the Doctor Dinner

When: Thursday, April 16, 2015 – 6:00pm reception; 6:30pm dinner

Where: Next Door by Wegmans Test Kitchen, 3220 Monroe Ave, Rochester 14618

Price: $150pp, includes food/wine and a copy of Dr. Campbell’s recent book, The Campbell Plan (This price includes tax and gratuity)

Reservations: Highly recommended at 585-249-4575

Wegmans Food Markets, Inc. is an 85-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, and Massachusetts. The family-owned company, founded in 1916, is recognized as an industry leader and innovator. Wegmans has been named one of the ‘100 Best Companies to Work For’ by FORTUNE magazine for eighteen consecutive years, ranking #7 in 2015. The company also ranked #1 for Corporate Reputation, among the 100 ‘most-visible companies’ nationwide in the 2014 Harris Poll Reputation Quotient ® study.

Press Contact:
Wegmans
Jo Natale
Vice President of Media Relations
585-429-3627
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