It’s not every day that one good turn earns double credit! But during April, customers who bring their clean, dry plastic bags to a Wegmans Food Market for recycling can feel good twice over: First, for recycling their bags, and second, for helping to increase the contribution Wegmans is making to an organization that’s a friend of the earth, The Nature Conservancy.
Last year in April, Wegmans customers recycled 177,000 pounds of plastic bags - the equivalent of about 11 million new bags. The company wanted to improve on last year’s record and came up with a plan to contribute at least $10,000 to The Nature Conservancy, the leading conservation organization working around the world to protect lands and water for nature and people. To inspire customers to scour closets, pantries and other storage areas for plastic bags to recycle, Wegmans pledged to contribute 50 cents to the Conservancy for every additional pound above last year’s total of 177,000 (with a minimum contribution of $10,000).
“Sustainability is a company-wide priority at Wegmans,” says Sustainability Coordinator Jason Wadsworth, “and the duty to protect air, land and water for people today and tomorrow belongs to all of us. We’re very proud of the steps we and our customers have already taken to reduce, reuse and recycle, but to keep moving in the right direction, we need to keep coming up with more and better ways to conserve these precious resources. It made sense to us to inspire customers to do their best too by working together on this recycling initiative.”
During April, signs near the recycling bins in the stores’ vestibules will remind customers to bring in their plastic bags for recycling, and Wegmans will track the total weight as the month goes by. In addition, on Saturday April 26 between 11 a.m. and 3 p.m., the first 300 customers at every store who bring in a bunch of clean dry plastic bags will receive a coupon for a Wegmans reusable bag.
“The reusable bags come in lots of designs and colors, and they’re actually the best option from an environmental standpoint,” Wadsworth says.
Since some customers prefer plastic bags, however, Wegmans has also looked for ways to increase the amount of plastic that is recycled. In January, Wegmans introduced new plastic bags with the slogan “Return to Sender.” The bags are made with 40% recycled plastic. “It helps people to know we put their plastic shopping bags to good use after they bring them back to the store. Our supplier uses those recycled bags as raw material for brand new bags. Last year, together with our customers, Wegmans recycled a total of 3.6 million pounds of plastic bags and wrapping.”
Today, every Wegmans store now uses on average 4,000 fewer plastic carry-out bags per day compared with 2007, the year Wegmans introduced reusable bags and began reformulating its carry-out plastic bags. That’s 120 million fewer bags each year.