New look, new name, and improved formula with more plant-based ingredients

66% more stain-lifting enzymes*, safer for kids, pets, and the environment and bottles made with 50% post-consumer resin

*Compared to previous Advance formula

What does the “Safer Choice” certification mean?

“Safer Choice” is a program by the US Environmental Protection Agency (EPA) that provides a label for safer chemical-based products.  The “Safer Choice” label helps customers identify products with safer chemical ingredients without sacrificing quality or performance.  Products have to pass the EPA’s stringent criteria in order to earn the “Safer Choice” label.  The program reviews more than just product ingredients; it also looks at product performance, pH, packaging and more to ensure that products with the label are safer for you, your family and pets, and the environment. Once a product meets the “Safer Choice” standard, the EPA conducts annual audits to ensure the standards continue to be met.  For more information, visit www.epa.gov/saferchoice

New Advance Laundry Detergent Ingredient Information VIew Our Chart

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