New look, new name, and improved formula with more plant-based ingredients

66% more stain-lifting enzymes*, safer for kids, pets, and the environment and bottles made with 50% post-consumer resin

*Compared to previous Advance formula

What does the “Safer Choice” certification mean?

“Safer Choice” is a program by the US Environmental Protection Agency (EPA) that provides a label for safer chemical-based products.  The “Safer Choice” label helps customers identify products with safer chemical ingredients without sacrificing quality or performance.  Products have to pass the EPA’s stringent criteria in order to earn the “Safer Choice” label.  The program reviews more than just product ingredients; it also looks at product performance, pH, packaging and more to ensure that products with the label are safer for you, your family and pets, and the environment. Once a product meets the “Safer Choice” standard, the EPA conducts annual audits to ensure the standards continue to be met.  For more information, visit

EPA/Safer Choice recognition does not constitute endorsement of this product. The Safer Choice label signifies that the formula for this product, as Wegmans has represented it to the EPA, contains ingredients with more positive health and environmental characteristics than conventional products of the same type. EPA/Safer Choice relies solely on Wegmans, its integrity and good faith, for information on the composition, ingredients, and attributes of this product. EPA/Safer Choice has not independently identified, that is, via chemical analysis, the ingredients in the product formula, nor evaluated any of Wegmans’s non-ingredient claims. EPA/Safer Choice provides its evaluation only as to the product’s human health and environmental characteristics, as specified in the Safer Choice Standard and based on currently available information and scientific understanding.

New Advance Laundry Detergent Ingredient Information View Our Chart

Questions and Answers About Wegmans Advance Safer Choice Learn More

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