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Benefits of Whole Grains

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Don't Tell the Kids but there's whole grain in that muffin

Wegmans Whole Wheat Blueberry Muffin (Bakery)

When customers told us they wanted to get the benefits of whole grains (see below) but they (or their kids) weren’t crazy about the taste of 100% whole wheat, we listened. Thanks to an Australian “albino” cousin of the dark brown wheat kernel, there’s a delicious new way to get whole grain goodness with white bread flavor.

Over the past 15 years, these white wheat kernels have had an increased presence in whole-grain products. Wegmans bakers got into the act about 4 years ago, but initial results were inconsistent.

The team, including Nick Greco, our artisan baker, went back to the drawing board. Persistence is paying off with new products launched late last year and others coming soon!

Why are whole grains so important?

It’s recommended that everyone try to get at least 3 servings of whole-grain foods each day. Why? Studies show that people who do get multiple benefits:

1. They have fewer digestive problems.

2. They’re less likely to gain weight, especially around the waist.

3. They’re less likely to suffer from heart disease, stroke, type 2 diabetes, and some cancers.

Food You Feel Good About White Whole Wheat Bagels (Frozen Foods)

Food You Feel Good About White
Whole Wheat Bagels
(Dairy Foods)

  

How can “white” bread be “whole grain?”

Just a reminder: to be whole grain, all parts of the kernel (including the nutrient-rich germ and the fiber-ific outer layer of bran) must be retained through the entire production process. Color is not a good cue to finding whole grain. A food could be dark brown due to added caramel color or honey and have little whole grain. And now you know that some whole grain foods are naturally light in color!

Wegmans Food You Feel Good About White Bread made with Whole Grain

In case you’re wondering: A whole-wheat ingredient is always whole grain, but not all whole grains are whole wheat. They could be whole barley, whole rye, whole corn—you get the picture!

What’s not a whole grain?

When you’re looking for whole grains, read the labels carefully. Food labels on breads, cereals, and pastas can say “wheat,” “multigrain” and “stone-ground”—but that doesn’t mean “whole grain.” There’s an easy way to get past the confusion with our Whole Grain Wellness Key: Whole Grain Wellness KeyLook for it on recipes in this magazine, on Wegmans brand products, and on store signs. It tells you which items contain whole grains, and how they count toward your goal of three a day.

What about items with no key?

Ingredient Guide

Check to see if the first or second ingredient is a whole grain. Wheat or rye flours are not necessarily whole grain. You need to look for the words “whole wheat” or “whole rye flour” as the first or second ingredient. Remember: Color or vitamin or fiber content are not reliable cues, since these can be added without the full benefit of the entire grain kernel.

Getting started is easy (and yummy)

Not sure how to get started? We asked over 1,000 whole grain-loving Wegmans customers how they get whole grains into their daily diets. For two-thirds of them, the answer was simple: Breakfast! These whole-grain breads, bagels, and muffins are some of their favorite ways to jump-start the day and get part of their recommended daily servings.

So breakfast is the place to start, but you can get your whole grains all day long, from lots of tasty sources. Here’s one example showing how easy it can be to hit your goal of three whole-grain servings a day.

Whole Wheat Blueberry Muffinplus signSandwich made with Whole Grain Breadplus signWegmans Organic Popcorn (Nature's Marketplace)equals sign3 Whole Grains
1 Whole Wheat Blueberry Muffin  Sandwich made with Whole Grain Bread  Wegmans Organic Popcorn
(Nature's Marketplace)
  

 

Getting Whole Grains
is Easy

Getting Whole Grains is Easy

Learn which foods really
contain whole grains and how
many servings you need.

video cameraWatch Video

Our Bread Artisan, Nick Greco, shares how our Bakeshop is making it easier for you and your family to get the whole grains you need.

Bread Artisan, Nick Greco

“It took a lot of experimenting and taste-testing to get the kind of flavor and texture we knew customers were looking for. But finally, we were able to completely swap out the white flour in our line of Whole Grain Bakery Muffins with white wheat flour—and you know what? People couldn’t tell the difference! Each of our delicious new muffins provides 1 serving of whole grains—that’s pretty amazing!

 

We tested our White Bread made with Whole Grains (shown above) on kids—and it passed the test. The “soft white bread” taste and texture has them eating better-for-them sandwiches. In fact, about half the flour in this popular new bread is whole grain, so you get 1 whole grain serving in 2 slices.

 

As for our Food You Feel Good About White Whole Wheat Bagels, just think … you get all three of your whole-grain servings for the day plus a boost of heart healthy omega-3s (80 milligrams from fish oil) in each bagel. All that white whole wheat makes this a high-fiber food, too, 5 grams per bagel. So, please pass the PB and Jammin’!”