Continuous Improvement
Written by Mary Ellen Burris on February 20th, 2012.
Filed under: Mary Ellen Burris
You could say we’re making good on a resolution created in January 2011 (yes, a year ago), taking a systematic approach to making Wegmans Brand products ever better. This is not to imply that we weren’t doing our best in the past, because we’ve had a consistent quality assurance program, but we wanted to step back and conduct a methodical review of products, category by category. Sounds simple, but like most everything, it’s not as simple as it seems. It means opening up every package of every product, analyzing, counting (blueberries in the waffles e.g.), popular brand comparison (if there is one), examining customer comments, etc. Such assessments take time, followed by action on the findings.
We had a few specific things we wanted to accomplish in this review. Sometimes sodium levels were higher than needed for good flavor, so we’ve begun to lower them, using the National Sodium Reduction Initiative benchmarks. It makes sense since more people are learning that their sodium intake is mostly from packaged foods. We also wanted to increase whole grains, remove partially hydrogenated fats and high fructose corn syrup (HFCS), minimize sugar where possible and find alternative suppliers to those from China.
We’ve made real progress, super-charged after a July move of our QA people to great new facilities (laboratories, test kitchen, etc.) that previously housed our closed Brooks-Chili store in Rochester. So how are we doing? There are 245 items affected so far. Almost 50 have lower sodium, including beef and chicken broth and ready-to-eat canned soups (Minestrone, Italian Wedding, Chicken Noodle and Clam Chowder). Other soups are being worked on. Asian Sauces have lower sodium, as well as made gluten-free, vegan and Kosher. Raisin bran and crunchy raisin bran have less sodium as well as more fiber and iron, and HFCS has been removed. Thin wheat crackers got a face lift with less sodium, more whole grains and removal of HFCS. Honey graham and cinnamon graham crackers have less sodium, more whole grains and inner packs re-oriented to reduce breakage. Potato chips are now gluten-free.
Not hitting the shelf yet are sodium reductions in the traditional salad dressings (15 of them). Corn squares and corn flake cereals are coming with reduced sodium, and the corn squares will soon boast the gluten-free key. On the hot cereal side, instant oatmeals with reduced sodium and sugar are coming soon. And there are now blueberries in the blueberry waffles, thanks to our customers who asked where the blueberries went!
There are many other changes, all for the better…and lots more to come.
How are we doing? Let us know what you think!

Senior Vice President, Consumer Affairs 40 years @ Wegmans







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